PBSA Marketing Specialist
| Job Type | Contract |
| Area | London (West & West End), South |
| Sector | Property/PBSA/Flexible workspace etc |
| Start Date | ASAP |
| Advertiser | EllisKnight International |
| Job Ref | 4573 |
| Job Views | 4 |
- Description
Marketing Specialist | Hybrid - London Office (Temporary Assignment)
A leading UK student accommodation provider is looking for a Marketing Specialist to join their marketing team in London. This is a fantastic opportunity for an experienced marketer who understands the PBSA (Purpose‑Built Student Accommodation) sector and knows how to connect with both UK and international student audiences.
In this role, you’ll create and deliver stand‑out digital campaigns across multiple platforms — from TikTok and Instagram to email, web and paid media — helping to drive brand awareness, engagement and bookings. You’ll bring fresh ideas, creative energy and real insight into how students discover and engage with accommodation brands online.
What you’ll do:
- Lead digital campaigns across TikTok, Instagram, LinkedIn and other platforms
- Create authentic, engaging content for students in the UK and overseas
- Optimise website content, SEO and CRM activity to support lead generation and retention
- Analyse performance data to shape future digital strategy and content plans
- Collaborate with internal teams and suppliers to produce creative assets and campaign materials
What you’ll bring:
- Strong experience in digital marketing within the PBSA or student housing sector (essential)
- Knowledge of how to reach and engage international students across different regions and platforms
- Confident, creative content production skills — particularly short‑form video for TikTok and Instagram
- Experience managing budgets, campaigns and performance analytics
- A proactive, collaborative and data‑driven approach
