Digital Content Marketing Executive

An exceptional opportunity has become available for a Digital Content Marketing Executive looking to work for a fast-growing business that is having a positive impact on the world.

Our client is a unique sustainability certification which recognises continuous improvement, encourages action, and builds an empowered community of like-minded individuals. You'll be part of an optimistic team with a 'can do' approach, that is passionate about making a difference and committed to collaborating, constantly improving and striving to be at the forefront of sustainability - while having fun too!

We are looking for a Digital Content Marketing Executive to support the Head of Marketing, Marketing Manager, and working alongside the Marketing Executive in delivering the marketing strategy and plan.

Key Responsibilities

• Support and maintain a comprehensive content plan in line with business goals and marketing strategy, across all our channels.
• Source and co-ordinate suitable external content providers. Build and maintain relationships with new and existing external content partners, in line with the content plan.
• Research, recommend and develop the re-use of marketing collateral across multiple media.
• Review material and identify core facts/content for use across multiple outputs.
• Identify opportunities for new initiatives, campaigns, propositions or messaging and make recommendations for approval.
• Research, shape and plan campaigns for testing new propositions.
• Write Award submissions.
• Structure storyboards and scripts for videos.
• Support Management Team in exposure as thought leaders.
• Support Head of Marketing with product roadmap for content marketing.
• Support external PR Agency with content for opportunities with media.

Skills and Knowledge - Essential

• A great B2B content writer - able to produce appealing and engaging content for the reader/viewer/listener, which is grammatically correct and of a very high standard.
• Outstanding ability to take great copy and convert for using across a variety of digital platforms.
• Understanding of SEO and content marketing.
• Knowledge of marketing, communications, digital and social channels.
• Proficient use of Word, Excel and PowerPoint, plus have the ability to quickly learn / adopt new technology.
• Well organised and able to shape plans from brief outlines.
• Able to quickly understand the products and services of the business and be willing to learn more about our market.
• Ability to understand the bigger picture and support meaningful plans which align with the wider goals.

Experience

• One years-experience in a marketing role.
• It is desirable that you come from an editorial or copywriting background in the form of either PR, internal communications or journalism with a focus and/or demonstrable interest in sustainability and cultural transformation.
• Experience in digital content writing is essential.