SEO Manager

We are really excited to be working with an independent business that make ethically handmade jewellery in London using eco-friendly methods, recycled metal & plastic-free packaging.

We are seeking an SEO Manager, this is a brand-new role and is such an exciting opportunity for someone who has relevant experience and ideally is interested in the jewellery industry with a passion for sustainability. This key aspects of this role are E-commerce, SEO and analytical work.

The Role

• Make and apply recommendations to improve SEO performance/rankings and manage the technical aspects of SEO.
• Use in-depth technical SEO audits of the website to identify any issues and analyse to measure the effectiveness of SEO & content activities.
• Improve conversion rates, set and improve online KPI's.
• Uploading new products onto the website in the most comprehensive and SEO friendly way, also including uploads to partnership platforms.
• Research possible future partnership platforms to increase sales.
• Use Google Ads, Facebook Ads and Google AdWords to drive customer acquisition, traffic and conversions.
• Analysing and reporting on daily/weekly/monthly/annual sales and traffic with comparisons to previous periods. With this information propose ways to improve outcomes with actionable objectives.
• Work with the marketing team to monitor product performances & on-site trends to provide and implement recommendations to maximize sales.
• Regularly report stock levels to the Fulfillment and Production team, picking up on any low levels early to ensure items are always in stock. Proactive in highlighting and rectifying risks such as availability and sizing issues and website glitches.
• Conceive of and report on results of email campaigns and create innovative ways to improve customer outreach and interaction.
• Manage the subscriber acquisition strategy to grow the newsletter database.
• Proactively develop strategies to leverage brand engagement and drive sales on website and social media channels.
• Quickly reacting to feedback and issues to ensure Customer Experience is always the priority - including strategic planning and proactively researching and implementing improvements to the website for a more meaningful Customer Experience.
• Manage customer care emails in a friendly, upbeat and creative way to ensure customer experience is always as positive as possible.
• Work closely with Fulfillment team to ensure customer experience is excellent and any issues are resolved quickly and with a positive outcome.